Moving on...

So last week was my last interning week in SHF. There were still things to be done and messages to be passed. I really enjoyed my time there. It's a place where you can do what you want, where you test what you learn and where you do not need to worry about cold faces and office politics. People there are so nice and sweet, which makes me wonder why a married woman would not stay and work there for the rest of her life. The sincerity from the people there truly touched me. I will miss you all, Friends. I will miss the breakfasts, the chocolate, the stresses, the cuteness of my manager, the Saboteurs, the chit chatting, the pantry, the library appointments, the gym, the smiles, and the understanding. Thank you for every thing :)

Psychology and campaign marketing notes

Testimonial writing can be a path to enhance brand evaluation. However, the positive effects induced by testimonial writing can be counteracted due to the attractive prizes that motivates people to exaggerate their testimonial statements.

Positive post-experience influence:
- Positive brand-related elaboration (must accompany positive emotional mode and minor social pressure?)
- Brand commitment
- Confirmatory processing in subsequent product evaluation
- Positive reconstructed memory

Negative post-experience influence:
- Induced by customer's insincerity when writing testimonial (esp. with too attractive prizes and promotions)

Cause-related marketing

Some consumers experience a close identification with a cause or a company and appear to be drawn to a campaign because they consider the cause relevant to them.

Cause involvement is the degree to which customers find the cause relevant to them.

Social Impact Theory (Latane 1981; Latane and Bourgeois 2001): Social influence and conformity: Responses to social influence are determined, in part, by immediacy or the proximity to physical sources.

Maheswaran and Meyers-Levy (1990), using involvement theory, claim that in conditions in which issue involment is high, issue-relevant meassages are processed in detail and are more persuasive when framed negatively. Positively-framed messages were more effective for less involved customers because less involved customers process information in simple inferences derived from peripheral cues.

Social Impact Theory predicts that as strength (ratio and number of people who conform) and immediacy (the level of one's involvement in a group) increase within a group, conformity will also increase.

^^

They are very sweet and nice friends of mine. And I am so happy that they are now together. May you two be happy together forever ^^